Snowbird Launches R.I.D.E. App to Encourage and Reward Carpooling
New ridesharing app for skiers
Snowbird has raised the bar on how a ski resort can help the environment by launching the innovative R.I.D.E. app. R.I.D.E stands for “Reducing Individual Driving for the Environment” and was designed to help decrease carbon dioxide emissions and traffic congestion in Little Cottonwood Canyon. Skiers and snowboarders can use the app to take the UTA Ski Bus or carpool with 3 or more people up to Snowbird’s ski resort. Users will get VIP parking and many other rewards.
Hilary Arens is Snowbird’s Director of Sustainability and Water Resources. She has pointed out that “People have a hard time changing habits unless it’s easy or there is an incentive; if Snowbird provides both, we have the potential for great success with the R.I.D.E. program.”
Points are accumulated each day the R.I.D.E. app is used to get to Snowbird. These points can be
- 1 point – Snowbird sticker package
- 5 points – Reusable water bottle
- 10 points – Half-priced transferable lift ticket at Snowbird
- After 10 points you become eligible to win other rewards like early-access ski privileges
At the end of the season, the top point leaders will also be awarded.
- First place: Ten-2-Share card for 2019-2020 (10 days of skiing that can be shared with friends.)
- Second Place: 2-Night stay at The Cliff Lodge
- Third Place: 1-Night stay at The Cliff Lodge
The R.I.D.E. app calculates the amount of carbon dioxide reduced based on the pickup location and the carpooling miles logged. This will help people gain a deeper understanding of the impact of carpooling and potentially change driving behaviors.
The R.I.D.E. program was created in 2016 and until now all data was recorded and calculated manually. Last year 840,000 pounds of CO2 was saved from being admitted because of employees and skiers using the program. Snowbird is excited that the app will make it easier for more people to use the program resulting in cleaner air and a healthier environment.
Hilary Arens points out that “It is important to Snowbird to identify tangible and significant ways to help improve air quality and reduce traffic congestion. We want people to come to Snowbird, while providing solutions that can help them reduce their carbon footprint.”